Rodrigo Uribe
- Associate Professor
Ph.D. in Mass Communication, University of Sheffield, Sheffield, England.
Master of Arts Political Communication, University of Sheffield, Sheffield, England.
Psychologist and Licensed Psychologist, Pontificia Universidad Católica de Chile, Santiago, Chile.
Academic Training
Publications in Magazines with Editorial Committee
● 2023
/
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions
/ International Journal of Advertising - Vol. 42, No. 1
● 2022
/
Celebrity endorsement using different types of new media and advertising formats
/ Academia-Revista Latinoamericana de Administracion - Vol. 35, No. 3
● 2022
/
Modeling and Evaluating the Effectiveness of AR Advertising and the Moderating Role of Personality Traits
/ International Journal of Advertising - Vol. 41, No. 4
● 2021
/
Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup
/ JOURNAL OF BUSINESS RESEARCH - Vol. 127
● 2020
/
Varying the Number of FOP Warnings on Hedonic and Utilitarian Food Products: Evidence from Chile
/ Journal of Food Products Marketing - Vol. 26, No. 2
● 2020
/
Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes
/ Journal of Food Products Marketing - Vol. 26, No. 8
● 2020
/
Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children
/ Health Communication - Vol. 35, No. 11
● 2018
/
Worn but still effective: examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)
/ Cuadernos.info - Vol. 43
● 2017
/
Brand personality of political parties in Chile: A view from the youngest citizens [Personalidad de marca de los partidos políticos en Chile: Una mirada desde los ciudadanos más jóvenes]
/ Cuadernos.info - Vol. 41
● 2017
/
Should I Say it in English? Exploring Language Effects on Print Advertising among Latin American Bilinguals
/ International Journal of Advertising - Vol. 36, No. 6
● 2017
/
Comparing children's explicit and implicit understanding of advertising and placement on TV
/ International Journal of Advertising - Vol. 36, No. 6
● 2016
/
Los sospechosos de siempre: El precio y la promoción como los componentes peor evaluados de la acción del marketing
/ Revista ANDA: Marcas y Marketing -
● 2016
/
Sidedness, commercial intent and expertise in blog advertising
/ JOURNAL OF BUSINESS RESEARCH - Vol. 69, No. 10
● 2016
/
Separate and joint effects of advertising and placement
/ JOURNAL OF BUSINESS RESEARCH - Vol. 69, No. 2
● 2015
/
Developing campaigns in the context of a disaster: Content of and reactions to advertising following the earthquake in Chile on February 27, 2010
/ Disaster Prevention and Management - Vol. 24, No. 1
● 2015
/
The effects of TV unhealthy food brand placement on Children: Its separate and joint effect with advertising
/ APPETITE - Vol. 91, No. 1
● 2014
/
Audiencias infantiles y comunicación de marketing: ¿Por qué el foco del debate debería dejar de estar solo en la publicidad tradicional? / Revista ANDA: Marcas y Marketing -
● 2013
/
Exemplars' impacts in marketing communication campaigns
/ JOURNAL OF BUSINESS RESEARCH - Vol. 66
● 2013
/
Evaluating the behavioral effect of junk food advertising and brand placement on children
/ ANNALS OF NUTRITION AND METABOLISM - Vol. 63
● 2013
/
Food marketing, children and obesity in Chile. Evidence and challenges for regulation / Communication Research Trends - Vol. 32, No. 2
● 2012
/
Comparative advertising effectiveness in Latin America: Evidence from Chile
/ INTERNATIONAL MARKETING REVIEW - Vol. 29, No. 3
● 2012
/
Sample size in content analysis of advertising The case of Chilean consumer magazines
/ International Journal of Advertising - Vol. 31, No. 4
● 2012
/
Un momento y ya volvemos"": un análisis de contenido de la publicidad infantil en la televisión chilena" / Comunicacion y Sociedad (Mexico) - No. 18
● 2011
/
Store Brand and National Brand Promotions Attitudes Antecedents
/ JOURNAL OF BUSINESS RESEARCH - Vol. 64, No. 3
● 2011
/
Actitud y Credibilidad hacia la publicidad Post Terremoto
● 2011
/
Cómo se comportan las audiencias en los megaeventos deportivos: la copa mundial de Fútbol Sudáfrica 2010 / No. 160
● 2011
/
Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation / INNOVAR-Revista de Ciencias Administrativas y Sociales - Vol. 21, No. 42
● 2010
/
Cómo cambiaron las estrategias de marketing de las empresas en Chile tras el terremoto / No. 159
● 2010
/
Dossier: información y catástrofe / Cuadernos de información - Facultad de Comunicaciones. Pontificia Universidad Católica de Chile (Impresa) - No. 26
● 2009
/
Factores que influencian la pirateria de música digital desde Internet en Chile / Estudios de Administracion, Universidad de Chile - Vol. 16, No. 1
● 2009
/
Gender, age and brand in children's Christmas request: A content analysis of Chilean children's letters to Santa. Género, edad y marca en los pedidos de regalos de los niños: un análisis del contenido de las cartas de los niños chilenos a Santa Claus. / INNOVAR-Revista de Ciencias Administrativas y Sociales - Vol. 19, No. 35
● 2009
/
¿Produce la crisis económica consumidores más racionales? / No. 157
● 2008
/
Estereotipos de Género en la Publicidad: Un Análisis de Contenido de las revistas Chilenas. Gender stereotypes in advertising: A content analysis of Chilean magazines / Academia-Revista Latinoamericana de Administracion - No. 41
● 2008
/
Las estrategias de mediación parental televisiva que usan los padres chilenos. Television Parental Mediation Strategies Used by Chilean Parents / Cuadernos de información - Facultad de Comunicaciones. Pontificia Universidad Católica de Chile (Impresa) - No. 23
● 2008
/
El Product Placement como Herramienta Promocional / No. 155
● 2007
/
La Efectividad de la intensidad de la Comparación y el tipo de anunciante en la publicidad / Vol. 9
● 2007
/
Las audiencias de la franja presidencial chilena / Cuadernos de información - Facultad de Comunicaciones. Pontificia Universidad Católica de Chile (Impresa) - No. 21
● 2007
/
Los Estudios de Opinión y su Influencia en las Preferencias de las Personas. The Influence of Opinion Polls on People's Preferences. / Psykhe - Vol. 16, No. 2
● 2007
/
Are 'sensational' news stories more likely to trigger viewers' emotions than non-sensational news stories? A content analysis of British TV news
/ European Journal of Communication - Vol. 22, No. 2
● 2006
/
Análisis A La Vida Laboral y Familiar De Las Egresadas De Ingeniería Comercial De La Universidad De Chile
● 2006
/
¿Es sexista la publicidad Gráfica Chilena? Comparando evidencia internacional con la realidad chilena / No. 151
● 2006
/
Buscando el Insight del Consumidor: Técnicas Proyectivas, Usos y Limitaciones / No. 153
● 2006
/
Actitud parental hacia la publicidad infantil en Chile: el rol del GSE y de la dicotomía urbano - rural / Estudios de Administracion, Universidad de Chile - Vol. 13, No. 2
● 2006
/
La influencia de la Publicidad Televisiva en los niños: ¿Qué sabemos del tema en Chile? / No. 152
● 2005
/
Características de la publicidad infantil chilena en tiempos de mayor acceso a los medios y a los bienes de consumo / Cuadernos de Administracion - Revista Javeriana - Vol. 12, No. 2
● 2004
/
The Tabloidization of British Tabloids
/ European Journal of Communication - Vol. 19, No. 3
Books
● 2008
/
Television y Opinion Pública
Book Chapters
● 2013
/
Government strategic communication in the democratic transition of Chile
● 2007
/
Brand placement como herramienta promocional
● 2007
/
La emoción en la comunicación pública
Academic/Professional meeting Proceedings
● 2017
/
Political election broadcasting in an emerging democracy : are the citizens really watching it?
● 2010
/
Actitud y Credibilidad hacia la publicidad post terremoto
● 2007
/
The influence of advertising on Children's request: The role of age and TV on the kid's bedroom
Columna de Opinión
Academic/Professional meeting Presentations
● 2017
/
To Watch or not to Watch:Explaining the Determinants of Consumption of FIFA World Cup Matches on TV in Chile
● 2017
/
Use of Celebrity Endorsement in Advertising: A Content Analysis of Chilean Graphic Media
● 2016
/
Decoy Effect: Evidence from Chile
● 2015
/
Decoy Effect: Evidence from related and subsitute products
● 2015
/
Effectiveness of Advertising in Blogs: Impact of Message Sidedness, Communicator Expertise and Advertising Intent
● 2014
/
Personalization of Politics in Chile: Examining the voters´perspective
● 2013
/
Is 1+1 more than 2? Cognitive, affective and behavioural effect of the combined use of advertising and placement of junk food on children
● 2013
/
The separate and joint effect of advertising and product placement
● 2013
/
Predicting the consumption of football matches on TV: Tha case of the FIFA world cup
● 2013
/
Personalization of Politics in Chile: Examining the voters´ perspective
● 2013
/
Children's Implicit and Explicit Understanding of Advertising and Product Placement / Vol. 25
● 2011
/
The use of catastrophes as advertising appeal: Content and reactions to advertising following the earthquake in Chile on February 27, 2010.
● 2011
/
Can Comparative Advertsing Be Effective in Chile
● 2010
/
Sampling in content analysis of advertising: the case of Chilean consumer magazines
● 2010
/
The influence of Exemplars in Advertising.
● 2010
/
Marketing Chilean Newscasts.
● 2009
/
Business and advertising/design students' lay beliefs about how advertising works.
● 2009
/
Business and advertising design students lay belief about how advertising works
● 2008
/
Sample size in advertising: The case of news magazines.
● 2008
/
The depiction of older people in Chilean Magazine Advertising.
● 2006
/
Buscando el Insight del consumidor: Técnicas proyectivas en investigación cualitativa.
● 2006
/
La Actitud de los padres hacia la publicidad que ven sus hijos.
● 2005
/
Las Diferencias de Acuerdo a la Edad y el Género en las Peticiones de Consumo Infantiles.
● 2004
/
La Intimización de la Comunicación Política desde la Perspectiva Psicológica
● 2004
/
Are Soft Contents Good Predictors of Emotionality?
Competitive Research Awards Received
● 2023
/
Modelo técnico y de marketing de una nueva ciruela chilena ultra tardía de exportación
Others
Competitive Research Awards Received
● 2012
/
Características de la recepción del product placement dirigido a niños y jóvenes: analizando el caso de la promoción de alimentos y bebidas no Saludables
/ No. 1.120.296
Others
● 2007
/
Brand placement como herramienta promocional