Pablo Farías

Assistant Professor

Doctor en Gestión y Administración de Empresas, Universidad de Valladolid, España.
Master in Finance , Universidad de Chile, Santiago, Chile.
Business Administration (Commercial Engineer), Universidad de Chile, Santiago.

Research Areas

Marketing, Strategies and Market Research.

Contact

pfarias@fen.uchile.cl

pfarias@unegocios.cl

Publicaciones en Revistas con Comité Editorial

2025 / Leveraging a Systems Approach for Immigrant Integration: Fostering Agile, Resilient, and Sustainable Organizational Governance / Systems / - No. 6
2025 / Domestic tourism and the effects of behavioral changes, government-media trust and moderation of “maintenance of country image”: theoretical analysis / KYBERNETES / - No. 4
2024 / A Systematic Review on Urban Farming Food Business in Indonesia / WSEAS Transactions on Systems
2023 / Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform / Journal of Consumer Behaviour / - No. 4
2023 / Understanding online retail brand equity: a cross-cultural perspective / Journal of Services Marketing / - No. 4
2022 / Determinantes de la adopción de los comentarios en línea por parte de los usuarios: ¿Qué determinantes ha identificado la literatura? / Revista ANDA: Marcas y Marketing
2022 / The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia / Journal of Eastern European and Central Asian Research / - No. 6
2022 / A Stitch in Time Saves Nine: Nexus between Critical Delay Factors, Leadership Self-Efficacy, and Transnational Mega Construction Project Success / Sustainability / - No. 4
2022 / Fall Seven Times, Stand Up Eight: Linking Project Management Innovation, Project Governance, and High-Performance Work Practices to Project Success / Frontiers in Psychology
2022 / The role of market and product category characteristics in local versus foreign language branding in Latin America / MANAGEMENT DECISION / - No. 5
2022 / Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19 / Sustainability / - No. 3
2021 / Elementos locales y foráneos en el nombre de la marca de las marcas top en América Latina / Revista ANDA: Marcas y Marketing
2021 / Can Post-Vaccine 'Vaxication' Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel / Sustainability / - No. 24
2021 / Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel / Sustainability / - No. 22
2021 / Shadow of your former self: Exploring project leaders’ post-failure behaviors (resilience, self-esteem and self-efficacy) in high-tech startup projects / Sustainability / - No. 12
2021 / An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction / International Journal of Environmental Research and Public Health / - No. 10
2021 / Identifying the factors that affect the knowledge of mortgage loans' total cost / International Journal of Bank Marketing / - No. 1
2021 / The Local Aspect in the Successful Brands in Latin America: Empirical Evidence of Its Prevalence, the Role of Local and Global Companies, and Its Effect on Consumers / Sustainability / - No. 2
2020 / The Use of Fear versus Hope in Health Advertisements: The Moderating Role of Individual Characteristics on Subsequent Health Decisions in Chile / International Journal of Environmental Research and Public Health / - No. 23
2020 / Promoting the Absence of Pesticides through Product Labels: The Role of Showing a Specific Description of the Harmful Effects, Environmental Attitude, and Familiarity with Pesticides / Sustainability / - No. 21
2019 / Fortalecer la marca en los sitios web de tiendas por departamento de América Latina / Revista ANDA: Marcas y Marketing
2019 / Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together / JOURNAL OF BUSINESS RESEARCH
2019 / Nutrition Labeling Schemes and the Time and Effort of Consumer Processing / Sustainability / - No. 4
2019 / Family firms’ identity communication and consumers’ product involvement impact on consumer response / Psychology & Marketing / - No. 8
2019 / Determinants of the knowledge of the total cost of consumer loans / Academia-Revista Latinoamericana de Administracion / - No. 1
2018 / The effect of advergames, banners and user type on the attitude to brand and intention to purchase / RBGN-Revista Brasileira de Gestao de Negocios / - No. 2
2017 / Endowment Effect in Latin America: Experimental Evidence / Estudios de Administracion, Universidad de Chile / - No. 2
2017 / Identifying the factors that influence eWOM in SNSs: the case of Chile / International Journal of Advertising / - No. 6
2017 / Las preferencias del consumidor para el vino aplicando el método de máximas diferencias: El caso de Lima, Perú / Revista ANDA: Marcas y Marketing
2017 / The Determinants of Knowledge of the Total Cost of Cash Advances / TRIMESTRE ECONOMICO / - No. 336
2017 / A new model for measuring salesperson lifetime value / JOURNAL OF BUSINESS & INDUSTRIAL MARKETING / - No. 2
2017 / Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry / BRQ-Business Research Quarterly / - No. 1
2016 / Consumer preferences using the maximum difference method / RAE-Revista de Administracao de Empresas / - No. 2
2016 / Measurement and graphic representation of cultural distances between Latin American countries / Convergencia-Revista de Ciencias Sociales / - No. 70
2016 / Los determinantes del conocimiento del costo total de los avances en efectivo / Revista ANDA: Marcas y Marketing
2016 / Las preferencias del consumidor usando el método de máximas diferencias / RAE-Revista de Administracao de Empresas / - No. 2
2015 / El efecto de la fonética sobre las marcas / Revista ANDA: Marcas y Marketing
2015 / Segment disclosures under IFRS 8's management approach: has segment reporting improved? / REVISTA ESPAÑOLA DE FINANCIACIÓN Y CONTABILIDAD / - No. 2
2015 / La efectividad de la Publicidad Oposicional / Estudios Gerenciales / - No. 134
2015 / Determinants of the success of global and local brands in latin america / RAE-Revista de Administracao de Empresas / - No. 5
2014 / Divulgación del valor en riesgo(VaR) previo a la crisis en el sector bancario español / Ad-minister : Revista escuela de administración / - No. 25
2014 / Estrategias de Marketing utilizadas por las empresas Chilenas para incrementar el Valor de los Clientes / Cuadernos de Administración (UniValle) / - No. 51
2014 / Business group characteristics and firm operating performance: Evidence from Chile / Academia-Revista Latinoamericana de Administracion / - No. 2
2014 / Salesperson CLV orientation's effect on performance / JOURNAL OF BUSINESS RESEARCH / - No. 4
2013 / Store Price Promotion Strategies: An Empirical Study from Chile / Academia-Revista Latinoamericana de Administracion / - No. 3
2012 / AFP Innova: competing in a tender for new affiliates / Emerald Emerging Markets Case Studies / - No. 7
2012 / Comparative advertising effectiveness in Latin America: Evidence from Chile / INTERNATIONAL MARKETING REVIEW / - No. 3
2012 / Determinants of In-Store Price Knowledge for packaged products: An empirical study in a Chilean Hypermarket / JOURNAL OF BUSINESS RESEARCH / - No. 12
2011 / Store Brand and National Brand Promotions Attitudes Antecedents / JOURNAL OF BUSINESS RESEARCH / - No. 3
2009 / Desempeño operacional posterior a la IPO de las empresas chilenas / TRIMESTRE ECONOMICO / - No. 303
2009 / Endowment Effect ¿Ficción o realidad?
2008 / Un análisis a los atributos relevantes de los mercados de las pulgas para los compradores: Evidencia desde América Latina / Revista de Ciencias Sociales / - No. 3
2008 / Customer Retention and Price Matching: the AFPs case / Journal of Business Research / - No. 6
2008 / Fidelizando a los compradores: proveedores v/s supermercadistas / - No. 4
2008 / Las Distancias Culturales son Estables a través de las Décadas / - No. 4
2007 / Cambios en las distancias culturales entre países: un análisis a las dimensiones culturales de Hofstede / Opcion / - No. 52
2007 / Similitudes y diferencias en las causas psicográficas de la lealtad a la marca de producto y la fidelidad al supermercado / Cuadernos de Administracion - Revista Javeriana / - No. 33
2007 / La Cultura Nacional y Su Impacto en los Negocios: El Caso Chileno / Estudios Gerenciales / - No. 105
2007 / Cuantificación de las distancias culturales entre países: Un análisis de Latinoamérica / Cuadernos de Administracion - Revista Javeriana / - No. 33
2007 / La Efectividad de la intensidad de la Comparación y el tipo de anunciante en la publicidad
2007 / Determinantes de la compra de marcas privadas / Revista de Ciencias Sociales / - No. 2
2006 / Marcas Privadas y la Copia en el Etiquetado a las Marcas Nacionales / HITOS DE CIENCIAS ECONOMICO ADMINISTRATIVAS / - No. 32
2006 / Riesgo Percibido y la Actitud hacia las Marcas Privadas. Percived risk and attitudes toward private labels / Academia-Revista Latinoamericana de Administracion / - No. 37
2006 / Analizando la Compra de Marcas Privadas: Evidencia Empírica desde Chile / Estudios Gerenciales / - No. 101
2005 / Efecto de las características psicográficas en la intención de compra de marcas privadas en Chile / Estudios de Administracion, Universidad de Chile / - No. 2

Capítulos de libros

2016 / Endowment effect in Latin America: Empirical Evidence and implications

Academic/Professional meeting Proceedings

2017 / Endowment Effect in Latin America: Experimental Evidence / Estudios de Administracion, Universidad de Chile / - No. 2
2016 / Endowment Effect in Latin America: Empirical Evidence and Implications
2015 / The effectiveness of environmental information in Latin America: Evidence from Chile
2015 / Does puffery deceive in Latin America?
2015 / Brand Name Preference as a Function of Vowel Sounds and Product Attribute: Evidence from a Spanish-speaking country
2015 / Determinants of knowledge of total cost paid by customers for personal loans
2015 / Determinants of knowledge of commissions paid by customers in the pension funds industry
2010 / In-Store Price Knowledge of Hypermarket Shoppers
2008 / Retailers Price Promotion Strategies
2007 / Operating Performance of Business Groups: Evidence from Chile
2006 / Riesgo Percibido y la Actitud con respecto a las Marcas Privadas
2005 / Efecto de las características psicográficas en la intención de compra de marcas privadas en Chile / Estudios de Administracion, Universidad de Chile / - No. 2

Columna de Opinión

Academic/Professional meeting Presentations

Cases Studies (Editorial)

2014 / CASEN survey: statistical and methodological misleads in key public policy in Chile / - No. 7
2014 / Alianza: Pricing to Enter the Pension Industry / - No. 4

Competitive Research Awards Received

2020 / Communicating family identity through the web to improve consumer attention, brand attitude, and purchase intention
2013 / Determinants of price knowledge for financial products / - No. 11130614