Pablo Farías

Profesor Asociado

Formación Académica

Doctor en Gestión y Administración de Empresas, Universidad de Valladolid, Valladolid, España.
Magíster en Finanzas, Universidad de Chile, Santiago, Chile.
Ingeniero Comercial, Universidad de Chile, Santiago, Chile.

Biografía

Pablo Farías es Profesor Asociado del Departamento de Administración de la Facultad de Economía y Negocios de la Universidad de Chile

Campos de Investigación

Marketing, Estrategias e Investigación de Mercados.

Contacto

pfarias@fen.uchile.cl

pfarias@unegocios.cl

Publicaciones en Revistas con Comité Editorial

2025 / Domestic tourism and the effects of behavioral changes, government-media trust and moderation of “maintenance of country image”: theoretical analysis / KYBERNETES / - No. 4
2024 / A Systematic Review on Urban Farming Food Business in Indonesia / WSEAS Transactions on Systems
2023 / Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform / Journal of Consumer Behaviour / - No. 4
2023 / Understanding online retail brand equity: a cross-cultural perspective / Journal of Services Marketing / - No. 4
2022 / Determinantes de la adopción de los comentarios en línea por parte de los usuarios: ¿Qué determinantes ha identificado la literatura? / Revista ANDA: Marcas y Marketing
2022 / The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia / Journal of Eastern European and Central Asian Research / - No. 6
2022 / A Stitch in Time Saves Nine: Nexus between Critical Delay Factors, Leadership Self-Efficacy, and Transnational Mega Construction Project Success / Sustainability / - No. 4
2022 / Fall Seven Times, Stand Up Eight: Linking Project Management Innovation, Project Governance, and High-Performance Work Practices to Project Success / Frontiers in Psychology
2022 / The role of market and product category characteristics in local versus foreign language branding in Latin America / MANAGEMENT DECISION / - No. 5
2022 / Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19 / Sustainability / - No. 3
2021 / Elementos locales y foráneos en el nombre de la marca de las marcas top en América Latina / Revista ANDA: Marcas y Marketing
2021 / Can Post-Vaccine 'Vaxication' Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel / Sustainability / - No. 24
2021 / Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel / Sustainability / - No. 22
2021 / Shadow of your former self: Exploring project leaders’ post-failure behaviors (resilience, self-esteem and self-efficacy) in high-tech startup projects / Sustainability / - No. 12
2021 / An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction / International Journal of Environmental Research and Public Health / - No. 10
2021 / Identifying the factors that affect the knowledge of mortgage loans' total cost / International Journal of Bank Marketing / - No. 1
2021 / The Local Aspect in the Successful Brands in Latin America: Empirical Evidence of Its Prevalence, the Role of Local and Global Companies, and Its Effect on Consumers / Sustainability / - No. 2
2020 / The Use of Fear versus Hope in Health Advertisements: The Moderating Role of Individual Characteristics on Subsequent Health Decisions in Chile / International Journal of Environmental Research and Public Health / - No. 23
2020 / Promoting the Absence of Pesticides through Product Labels: The Role of Showing a Specific Description of the Harmful Effects, Environmental Attitude, and Familiarity with Pesticides / Sustainability / - No. 21
2019 / Fortalecer la marca en los sitios web de tiendas por departamento de América Latina / Revista ANDA: Marcas y Marketing
2019 / Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together / JOURNAL OF BUSINESS RESEARCH
2019 / Nutrition Labeling Schemes and the Time and Effort of Consumer Processing / Sustainability / - No. 4
2019 / Family firms’ identity communication and consumers’ product involvement impact on consumer response / Psychology & Marketing / - No. 8
2019 / Determinants of the knowledge of the total cost of consumer loans / Academia-Revista Latinoamericana de Administracion / - No. 1
2018 / The effect of advergames, banners and user type on the attitude to brand and intention to purchase / RBGN-Revista Brasileira de Gestao de Negocios / - No. 2
2017 / Endowment Effect in Latin America: Experimental Evidence / Estudios de Administracion, Universidad de Chile / - No. 2
2017 / Identifying the factors that influence eWOM in SNSs: the case of Chile / International Journal of Advertising / - No. 6
2017 / Las preferencias del consumidor para el vino aplicando el método de máximas diferencias: El caso de Lima, Perú / Revista ANDA: Marcas y Marketing
2017 / The Determinants of Knowledge of the Total Cost of Cash Advances / TRIMESTRE ECONOMICO / - No. 336
2017 / A new model for measuring salesperson lifetime value / JOURNAL OF BUSINESS & INDUSTRIAL MARKETING / - No. 2
2017 / Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry / BRQ-Business Research Quarterly / - No. 1
2016 / Consumer preferences using the maximum difference method / RAE-Revista de Administracao de Empresas / - No. 2
2016 / Measurement and graphic representation of cultural distances between Latin American countries / Convergencia-Revista de Ciencias Sociales / - No. 70
2016 / Los determinantes del conocimiento del costo total de los avances en efectivo / Revista ANDA: Marcas y Marketing
2016 / Las preferencias del consumidor usando el método de máximas diferencias / RAE-Revista de Administracao de Empresas / - No. 2
2015 / El efecto de la fonética sobre las marcas / Revista ANDA: Marcas y Marketing
2015 / Segment disclosures under IFRS 8's management approach: has segment reporting improved? / REVISTA ESPAÑOLA DE FINANCIACIÓN Y CONTABILIDAD / - No. 2
2015 / La efectividad de la Publicidad Oposicional / Estudios Gerenciales / - No. 134
2015 / Determinants of the success of global and local brands in latin america / RAE-Revista de Administracao de Empresas / - No. 5
2014 / Divulgación del valor en riesgo(VaR) previo a la crisis en el sector bancario español / Ad-minister : Revista escuela de administración / - No. 25
2014 / Estrategias de Marketing utilizadas por las empresas Chilenas para incrementar el Valor de los Clientes / Cuadernos de Administración (UniValle) / - No. 51
2014 / Business group characteristics and firm operating performance: Evidence from Chile / Academia-Revista Latinoamericana de Administracion / - No. 2
2014 / Salesperson CLV orientation's effect on performance / JOURNAL OF BUSINESS RESEARCH / - No. 4
2013 / Store Price Promotion Strategies: An Empirical Study from Chile / Academia-Revista Latinoamericana de Administracion / - No. 3
2012 / AFP Innova: competing in a tender for new affiliates / Emerald Emerging Markets Case Studies / - No. 7
2012 / Comparative advertising effectiveness in Latin America: Evidence from Chile / INTERNATIONAL MARKETING REVIEW / - No. 3
2012 / Determinants of In-Store Price Knowledge for packaged products: An empirical study in a Chilean Hypermarket / JOURNAL OF BUSINESS RESEARCH / - No. 12
2011 / Store Brand and National Brand Promotions Attitudes Antecedents / JOURNAL OF BUSINESS RESEARCH / - No. 3
2009 / Desempeño operacional posterior a la IPO de las empresas chilenas / TRIMESTRE ECONOMICO / - No. 303
2009 / Endowment Effect ¿Ficción o realidad?
2008 / Un análisis a los atributos relevantes de los mercados de las pulgas para los compradores: Evidencia desde América Latina / Revista de Ciencias Sociales / - No. 3
2008 / Customer Retention and Price Matching: the AFPs case / Journal of Business Research / - No. 6
2008 / Fidelizando a los compradores: proveedores v/s supermercadistas / - No. 4
2008 / Las Distancias Culturales son Estables a través de las Décadas / - No. 4
2007 / Cambios en las distancias culturales entre países: un análisis a las dimensiones culturales de Hofstede / Opcion / - No. 52
2007 / Similitudes y diferencias en las causas psicográficas de la lealtad a la marca de producto y la fidelidad al supermercado / Cuadernos de Administracion - Revista Javeriana / - No. 33
2007 / La Cultura Nacional y Su Impacto en los Negocios: El Caso Chileno / Estudios Gerenciales / - No. 105
2007 / Cuantificación de las distancias culturales entre países: Un análisis de Latinoamérica / Cuadernos de Administracion - Revista Javeriana / - No. 33
2007 / La Efectividad de la intensidad de la Comparación y el tipo de anunciante en la publicidad
2007 / Determinantes de la compra de marcas privadas / Revista de Ciencias Sociales / - No. 2
2006 / Marcas Privadas y la Copia en el Etiquetado a las Marcas Nacionales / HITOS DE CIENCIAS ECONOMICO ADMINISTRATIVAS / - No. 32
2006 / Riesgo Percibido y la Actitud hacia las Marcas Privadas. Percived risk and attitudes toward private labels / Academia-Revista Latinoamericana de Administracion / - No. 37
2006 / Analizando la Compra de Marcas Privadas: Evidencia Empírica desde Chile / Estudios Gerenciales / - No. 101
2005 / Efecto de las características psicográficas en la intención de compra de marcas privadas en Chile / Estudios de Administracion, Universidad de Chile / - No. 2

Capítulos de libros

2016 / Endowment effect in Latin America: Empirical Evidence and implications

Academic/Professional meeting Proceedings

2017 / Endowment Effect in Latin America: Experimental Evidence / Estudios de Administracion, Universidad de Chile / - No. 2
2016 / Endowment Effect in Latin America: Empirical Evidence and Implications
2015 / The effectiveness of environmental information in Latin America: Evidence from Chile
2015 / Does puffery deceive in Latin America?
2015 / Brand Name Preference as a Function of Vowel Sounds and Product Attribute: Evidence from a Spanish-speaking country
2015 / Determinants of knowledge of total cost paid by customers for personal loans
2015 / Determinants of knowledge of commissions paid by customers in the pension funds industry
2010 / In-Store Price Knowledge of Hypermarket Shoppers
2008 / Retailers Price Promotion Strategies
2007 / Operating Performance of Business Groups: Evidence from Chile
2006 / Riesgo Percibido y la Actitud con respecto a las Marcas Privadas
2005 / Efecto de las características psicográficas en la intención de compra de marcas privadas en Chile / Estudios de Administracion, Universidad de Chile / - No. 2

Columna de Opinión

Academic/Professional meeting Presentations

Cases Studies (Editorial)

2014 / CASEN survey: statistical and methodological misleads in key public policy in Chile / - No. 7
2014 / Alianza: Pricing to Enter the Pension Industry / - No. 4

Competitive Research Awards Received

2020 / Communicating family identity through the web to improve consumer attention, brand attitude, and purchase intention
2013 / Determinants of price knowledge for financial products / - No. 11130614